Understanding The Consumer Behaviour During COVID-19 Pandemic

The world is evolving and changing faster than ever before. The environment, society and economics markets change rapidly. Only organisations and people who can keep up with this paste could be able to function and thrive in this diverse environment. In order to succeed, continual creativity and a constant law of improvement must be implemented by the companies. Especially the recent COVID-19 pandemic effects all the countries and the human population in the world. The society felt the threat and acted accordingly during the pandemic. This changed the rules of game for many actors in society. The governments are struggling to control the situation, a panic is spreading to the society at all levels and the businesses are acting with survival instincts. The whole situation could almost be characterized as chaos. To survive and to cope with this crisis many countries and organizations act in various ways. The business and logistics stopped in many sectors when there was a lock down in certain regions of the world. The flow of goods and materials stopped or slowed down in many sectors which was a big problem for companies to continue their operations. To cope with the changing environment and consumers the companies must get to know what are their consumer’s wants and needs. They have to understand how and why they behave in certain ways. This book is an attempt to understand how consumers behave during the COVID-19 pandemic. A group of academicians get together from different disciplines mainly marketing, management and finance to discover how consumers respond during the pandemic and how some of our theories work under COVID-19 conditions. I thank all contributors for their valuable contribution to our book and I hope this book will help other scholars and students to understand the consumer behavior during COVID-19 pandemic.

Dr. Murat GÜLMEZ

Contents 

• Chapter 1 - Consumer Behavior During the COVID-19 Pandemic From The Perspective of The Fundamental Motives Framework
• Chapter 2 - Protection Motivation Theory and COVID-19: A General Assessment
• Chapter 3 - Application of Health Belief Model to Consumer Behaviour in the Context of COVID-19
• Chapter 4 - Evaluation of Maslow’s Hierarchy of Needs Theory Within the Context Of COVID-19 Pandemic
• Chapter 5 - Using Theory of Reasoned Action to Explain Consumer Behavior During COVID-19 Pandemic
• Chapter 6 - Psychological Reactance Theory
• Chapter 7 - Reciprocal Determinism and COVID-19
• Chapter 8 - The Black Box and Means-End Chain Model of Consumer Buying Behavior and Evaluation of COVID-19
• Chapter 9 - Analyzing the Effect of the COVID-19 Outbreak on Stock Returns of Energy Companies in BIST30
• Chapter 10 - A Sector Based Analysis of Supply and Demand Shocks During COVID-19 Pandemic
• Chapter 11 - Examining University Students’ Adaptation to Web-Based Distance Education System With Unified Theory of Acceptance and Use of Technology-2 Approach (UTAUT2) During COVID-19 Pandemic