Sizlere daha iyi bir alışveriş deneyimi sunabilmek icin sitemizde çerez konumlandırmaktayız, kullanmaya devam ettiğinizde çerezler ile toplanan kişisel verileriniz Veri Politikamız / Bilgilendirmelerimizde belirtilen amaçlar ve yöntemlerle mevzuatına uygun olarak kullanılacaktır.

Turizm İşletmelerinde Yönetim - Pazarlama - Organizasyon

Marketing for Tourism and Hospitality Daha büyük görüntüle

Marketing for Tourism and Hospitality

9781138121294

Routledge

2 206,92 TL

1 765,54 TL

-20%


KDV Hariç: 1 765,54 TL

The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences.

 

Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing.

 

This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes.

ISBN9781138121294
Basım Sayısı1
Sayfa Sayısı594
Yazar(lar)Alan Fyall, Patrick Legohérel, Isabelle Frochot, Youcheng Wang
BISACBUS081000

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Marketing for Tourism and Hospitality

Marketing for Tourism and Hospitality

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